/* Brand Standard.ca — marketing site
   Real brand identity from the style guide: deep blue + warm tan on a cream
   paper ground. --serif is Newsreader — the guide's own "Season Mix" display
   face isn't licensed, so this is the permanent choice, not a placeholder. */

@font-face {
  font-family: "system-fallback";
  src: local("Georgia");
}

:root {
  --paper: #fbf5e7;
  --paper-deep: #eadec8;
  --card: #fdfaf3;
  --ink: #0a1c1e;
  --ink-soft: #5e6864;
  --ink-faint: #666e6a;
  --primary: #0e23b5;
  --primary-deep: #0b1b8d;
  --secondary: #c9b38e;
  --secondary-deep: #a59374;
  --accent-yellow: #fbf37e;
  --error: #b3261e;
  --olive: #6c7a52;
  --line: rgba(10, 28, 30, 0.14);
  --line-strong: rgba(10, 28, 30, 0.26);

  --serif: "Newsreader", "Iowan Old Style", "Palatino Linotype", Georgia, serif;
  --sans: "Inter", -apple-system, "Helvetica Neue", Arial, sans-serif;

  --measure: 62ch;
  --gutter: clamp(24px, 6vw, 96px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  position: relative;
}

/* subtle paper grain — warmth without a stock texture asset */
body::before {
  content: "";
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 999;
  opacity: 0.035;
  mix-blend-mode: multiply;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

img {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
}

a:focus-visible,
button:focus-visible,
input:focus-visible,
textarea:focus-visible {
  outline: 2px solid var(--primary);
  outline-offset: 3px;
  border-radius: 2px;
}

.wrap {
  max-width: 1180px;
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter);
}

h1, h2, h3 {
  font-family: var(--serif);
  font-weight: 600;
  color: var(--ink);
  margin: 0;
}

/* ---------- Nav ---------- */

.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--paper);
  border-bottom: 1px solid var(--line);
}

.nav .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 12px;
  height: 74px;
}

.wordmark {
  text-decoration: none;
  display: flex;
  align-items: center;
  gap: 8px;
  white-space: nowrap;
  flex-shrink: 0;
}

.wordmark img {
  display: block;
  height: 27px;
  width: auto;
}

@media (min-width: 760px) {
  .wordmark img {
    height: 31px;
  }
}

.wordmark .by {
  font-family: var(--sans);
  font-size: 11px;
  font-weight: 500;
  color: var(--ink-faint);
  letter-spacing: 0.02em;
  display: none;
}

@media (min-width: 540px) {
  .wordmark .by {
    display: inline;
  }
}

.nav-links {
  display: none;
  align-items: center;
  gap: 26px;
  list-style: none;
  margin: 0;
  padding: 0;
}

@media (min-width: 1200px) {
  .nav-links {
    display: flex;
  }
}

.nav-links a {
  text-decoration: none;
  font-size: 12.5px;
  font-weight: 600;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  color: var(--ink-soft);
  white-space: nowrap;
  transition: color 0.15s ease;
}

.nav-links a:hover {
  color: var(--ink);
}

.btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-family: var(--sans);
  font-size: 14.5px;
  font-weight: 600;
  text-decoration: none;
  padding: 11px 22px;
  border-radius: 999px;
  border: 1px solid var(--ink);
  color: var(--ink);
  transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease;
  white-space: nowrap;
}

.btn:hover {
  background: var(--ink);
  color: var(--paper);
}

.btn-primary {
  background: var(--primary);
  border-color: var(--primary);
  color: #fff8ef;
}

.btn-primary:hover {
  background: var(--primary-deep);
  border-color: var(--primary-deep);
  color: #fff8ef;
}

.btn-secondary {
  background: var(--secondary);
  border-color: var(--secondary);
  color: var(--ink);
}

.btn-secondary:hover {
  background: var(--secondary-deep);
  border-color: var(--secondary-deep);
  color: var(--ink);
}

.nav-cta {
  display: none;
  flex-shrink: 0;
  padding: 9px 14px;
  font-size: 13px;
}

/* Below this, the full-width logo lockup + this button no longer both fit
   the nav row — the hero's own "Start a conversation" button right below
   the fold covers the same action, so the nav one just waits until there's
   room. */
@media (min-width: 500px) {
  .nav-cta {
    display: inline-flex;
  }
}

@media (min-width: 540px) {
  .nav-cta {
    padding: 11px 20px;
    font-size: 14.5px;
  }
}

/* ---------- Hero ---------- */

.hero {
  padding: clamp(64px, 12vh, 128px) 0 clamp(56px, 9vh, 96px);
}

.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: end;
}

@media (min-width: 980px) {
  .hero-grid {
    grid-template-columns: 1.15fr 0.85fr;
    gap: 64px;
  }
}

.hero h1 {
  font-size: clamp(38px, 5.6vw, 64px);
  line-height: 1.06;
  letter-spacing: -0.015em;
  max-width: 15ch;
}

.hero h1 em {
  font-style: italic;
  color: var(--primary);
}

.hero-side {
  max-width: 46ch;
}

.hero-side p {
  color: var(--ink-soft);
  font-size: 17.5px;
  margin: 0 0 28px;
}

.hero-actions {
  display: flex;
  align-items: center;
  gap: 22px;
  flex-wrap: wrap;
}

.hero-shot {
  margin-top: 56px;
  border: 1px solid var(--line-strong);
  overflow: hidden;
}

.hero-shot img {
  display: block;
  width: 100%;
  height: auto;
}

.hero-shot-caption {
  margin-top: 14px;
  font-size: 13px;
  color: var(--ink-faint);
  font-style: italic;
  font-family: var(--serif);
}

.text-link {
  font-size: 14.5px;
  font-weight: 600;
  text-decoration: none;
  color: var(--ink);
  border-bottom: 1px solid var(--line-strong);
  padding-bottom: 2px;
  transition: border-color 0.15s ease, color 0.15s ease;
}

.text-link:hover {
  border-color: var(--primary);
  color: var(--primary);
}

/* ---------- Section rhythm ---------- */

section {
  padding: clamp(56px, 9vh, 108px) 0;
}

.section-border-top {
  border-top: 1px solid var(--line);
}

.section-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: 20px;
  margin-bottom: 48px;
}

@media (min-width: 900px) {
  .section-head {
    grid-template-columns: 0.9fr 1.1fr;
    align-items: end;
  }
}

.section-head h2 {
  font-size: clamp(28px, 3.4vw, 42px);
  line-height: 1.12;
  letter-spacing: -0.01em;
}

.section-head .lede {
  color: var(--ink-soft);
  font-size: 16.5px;
  max-width: 44ch;
}

.deep {
  background: var(--paper-deep);
}

/* ---------- Problem section ---------- */

.problem-body {
  max-width: var(--measure);
  font-family: var(--serif);
  font-size: clamp(21px, 2.6vw, 27px);
  line-height: 1.5;
  color: var(--ink);
  font-weight: 400;
}

.problem-body .soft {
  color: var(--ink-faint);
}

/* ---------- How it works ---------- */

.steps {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  border-top: 1px solid var(--line);
}

.step {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 24px;
  padding: 34px 0;
  border-bottom: 1px solid var(--line);
}

@media (min-width: 760px) {
  .step {
    grid-template-columns: 96px 1fr;
  }
}

.step-num {
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.04em;
  font-variant-numeric: tabular-nums;
  color: var(--ink-faint);
  padding-top: 4px;
}

.step h3 {
  font-size: clamp(20px, 2.4vw, 24px);
  margin-bottom: 8px;
  font-weight: 600;
}

.step p {
  color: var(--ink-soft);
  margin: 0;
  max-width: 56ch;
  font-size: 15.5px;
}

/* ---------- Specimen panel (real UI recreation, not a screenshot) ---------- */

.specimen {
  margin-top: 56px;
  border: 1px solid var(--line-strong);
  background: var(--card);
}

.specimen-body {
  padding: 32px 26px 36px;
}

.swatch-row {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 14px;
}

@media (min-width: 640px) {
  .swatch-row {
    grid-template-columns: repeat(4, 1fr);
  }
}

.swatch {
  border: 1px solid var(--line);
  background: #fff;
}

.swatch-fill {
  height: 76px;
}

.swatch-meta {
  padding: 10px 12px;
}

.swatch-name {
  font-size: 13px;
  font-weight: 600;
  color: var(--ink);
}

.swatch-hex {
  font-size: 11.5px;
  color: var(--ink-faint);
  font-variant-numeric: tabular-nums;
  margin-top: 2px;
}

.specimen-caption {
  margin-top: 18px;
  font-size: 13px;
  color: var(--ink-faint);
  font-style: italic;
  font-family: var(--serif);
}

/* ---------- Human section ---------- */

.human {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
}

@media (min-width: 900px) {
  .human {
    grid-template-columns: 0.85fr 1.15fr;
  }
}

.human-sketch {
  display: block;
  width: 148px;
  height: auto;
  margin: 0 auto 20px;
}

.human-quote {
  font-family: var(--serif);
  font-style: italic;
  font-size: clamp(24px, 2.8vw, 30px);
  line-height: 1.35;
  color: var(--ink);
}

.human-copy p {
  color: var(--ink-soft);
  font-size: 16.5px;
  max-width: 52ch;
}

/* ---------- What's inside ---------- */

.inside-list {
  border-top: 1px solid var(--line);
}

.inside-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 6px;
  padding: 26px 0;
  border-bottom: 1px solid var(--line);
}

@media (min-width: 760px) {
  .inside-row {
    grid-template-columns: 220px 1fr;
    align-items: baseline;
    gap: 24px;
  }
}

.inside-row h3 {
  font-size: 19px;
  font-weight: 600;
}

.inside-row p {
  margin: 0;
  color: var(--ink-soft);
  font-size: 15.5px;
  max-width: 58ch;
}

/* ---------- Pricing ---------- */

.price-row {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
}

@media (min-width: 700px) {
  .price-row {
    grid-template-columns: 1fr 1fr;
    gap: 20px;
  }
}

.price-card {
  border: 1px solid var(--line-strong);
  background: var(--card);
  padding: 28px 26px 26px;
}

.price-card-accent {
  border-color: var(--primary);
  background: #f1f2fb;
}

.price-badge {
  display: inline-block;
  font-family: var(--sans);
  font-size: 13px;
  font-weight: 600;
  color: #fff8ef;
  background: var(--primary);
  padding: 4px 10px;
  border-radius: 3px;
  margin-bottom: 16px;
}

.price-amount {
  font-family: var(--serif);
  font-size: clamp(38px, 5vw, 48px);
  font-weight: 600;
  color: var(--ink);
  margin: 0 0 10px;
  letter-spacing: -0.01em;
}

.price-amount span {
  font-family: var(--sans);
  font-size: 16px;
  font-weight: 500;
  color: var(--ink-faint);
  margin-left: 2px;
}

.price-note {
  margin: 0;
  font-size: 14px;
  color: var(--ink-soft);
}

.price-setup {
  margin-top: 22px;
  padding-top: 22px;
  border-top: 1px solid var(--line);
}

.price-setup p {
  margin: 0;
  font-size: 15.5px;
  color: var(--ink-soft);
  max-width: 60ch;
}

.price-setup strong {
  color: var(--ink);
  font-weight: 600;
}

.price-cta {
  margin-top: 28px;
}

.price-footnote {
  margin: 22px 0 0;
  font-size: 13px;
  color: var(--ink-faint);
  font-style: italic;
  font-family: var(--serif);
  max-width: 62ch;
}

/* ---------- Built by Becoming ---------- */

.credit {
  background: var(--ink);
  color: var(--paper);
}

.credit h2 {
  color: var(--paper);
  font-size: clamp(26px, 3vw, 36px);
  margin-bottom: 22px;
}

.credit p {
  color: #d8d2c3;
  font-size: 16.5px;
  max-width: 58ch;
  margin: 0 0 28px;
}

.credit .text-link {
  color: var(--paper);
  border-color: rgba(245, 239, 226, 0.35);
}

.credit .text-link:hover {
  color: #d99a83;
  border-color: #d99a83;
}

/* ---------- CTA ---------- */

.cta {
  text-align: left;
}

.contact-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 40px;
}

@media (min-width: 900px) {
  .contact-grid {
    grid-template-columns: 0.9fr 1.1fr;
    gap: 64px;
  }
}

.cta h2 {
  font-size: clamp(32px, 4.6vw, 48px);
  line-height: 1.1;
  max-width: 16ch;
  margin-bottom: 22px;
}

.cta p {
  color: var(--ink-soft);
  font-size: 17px;
  max-width: 46ch;
  margin: 0 0 16px;
}

.contact-alt {
  font-size: 14.5px;
  color: var(--ink-faint);
  margin-top: 24px;
}

.contact-form {
  display: flex;
  flex-direction: column;
  gap: 18px;
}

.field-row {
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.field-row label {
  font-family: var(--sans);
  font-size: 13.5px;
  font-weight: 600;
  color: var(--ink);
}

.field-row label span {
  font-weight: 400;
  color: var(--ink-faint);
}

.field-row input,
.field-row textarea {
  font-family: var(--sans);
  font-size: 15px;
  color: var(--ink);
  background: var(--card);
  border: 1px solid var(--line-strong);
  border-radius: 3px;
  padding: 10px 12px;
  resize: vertical;
}

.field-row input:focus,
.field-row textarea:focus {
  outline: none;
  border-color: var(--primary);
}

.field-hp {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  opacity: 0;
  pointer-events: none;
}

.contact-form .btn {
  align-self: flex-start;
  margin-top: 6px;
}

.form-status {
  margin: 16px 0 0;
  font-size: 14.5px;
  color: var(--olive);
}

.form-status-error {
  color: var(--error);
}

/* ---------- Footer ---------- */

footer {
  border-top: 1px solid var(--line);
  padding: 40px 0;
}

.foot-row {
  display: flex;
  flex-wrap: wrap;
  gap: 16px;
  align-items: center;
  justify-content: space-between;
}

.foot-meta {
  font-size: 13px;
  color: var(--ink-faint);
}

.foot-meta a {
  text-decoration: underline;
  text-decoration-color: var(--line-strong);
  text-underline-offset: 3px;
}